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    Is your brand traded down in favour of generic products? The cause is not inflation.

    Is your brand traded down in favour of generic products? The cause is not inflation.

    FromBrand Igniter® - BrandTips® For Decision Makers - Ignite Business Growth.

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    Is your brand traded down in favour of generic products? The cause is not inflation.

    FromBrand Igniter® - BrandTips® For Decision Makers - Ignite Business Growth.

    ratings:
    Length:
    23 minutes
    Released:
    Jan 29, 2024
    Format:
    Podcast episode

    Description

    If your brand is traded down in favour of generic products, don't blame inflation. Define the real problem to solve and you may find hidden growth opportunities.
    Released:
    Jan 29, 2024
    Format:
    Podcast episode

    Titles in the series (25)

    Brand Igniter® shares BrandTips™, insights and knowledge to upskill the marketing abilities of brand leaders so they get exceptional results. It is a podcast hosted by Peter Rodriguez, CMO and founder of Brand Igniter® Inc., a marketing consultancy specialized in brand strategy, consumer persuasion and marketing training. Brand Igniter Inc. works with clients in Canada and across 4 continents. The content is based on Peter's opinion and insight as an expert marketer. He shares his real-life brand management experience acquired over 3 decades running some of the world's best known brands in marketing roles at tier-one companies like Pfizer, Nestle, J&J, Smucker and Kellogg's in Canada and globally. He frequently interviews industry leaders and experts in marketing, branding, advertising and leadership.