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Brand Igniter® - BrandTips® For Decision Makers - Ignite Business Growth.

Brand Igniter® - BrandTips® For Decision Makers - Ignite Business Growth.


Brand Igniter® - BrandTips® For Decision Makers - Ignite Business Growth.

ratings:
Length:
25 episodes
Language:
English
Format:
Podcast

Description

BrandTips™ It is a show about growing your business.
About helping you become a smarter marketer.
About helping you build the brand management skill so you can get exceptional results.

BrandTips™ is a podcast from Brand Igniter® Inc. hosted by Peter Rodriguez.
Peter is the CMO and founder of Brand Igniter® Inc., a marketing consultancy specialized in helping brands and business find new growth throuh marketing training, mentoring and brand strategy.
Brand Igniter® Inc. works with clients in Canada and across 4 continents.

The content is based on Peter's opinion and insight as an expert marketer.

He shares his real-life brand management experience acquired over 3 decades running some of the world's best known brands in marketing roles at tier-one companies like Pfizer, Nestle, J&J, Smucker and Kellogg's in Canada and globally.

He frequently interviews industry leaders and experts in marketing, branding, advertising and leadership.
Language:
English
Format:
Podcast

Episodes1 - 10 of 25 episodes

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To evaluate advertising as a client, watch as a consumer.

Peter Rodriguez discusses how to watch ads as a consumer so you can evaluate them as a ...

17 minutes
Mar 18, 2024

So you have a boring ad. Should you change it? When?

Peter Rodriguez talks about how innovation without strategy can harm business growth. H...

17 minutes
Feb 12, 2024

How deeply do you know your consumer? This can be your competitive edge.

Peter Rodriguez talks about how to deepen your knowledge about your consumer and make i...

16 minutes
Feb 05, 2024

Is your brand traded down in favour of generic products? The cause is not inflation.

If your brand is traded down in favour of generic products, don't blame inflation. Defi...

22 minutes
Jan 29, 2024

3 Key Skills to Grow a Business Profitably

Peter Rodriguez discusses the three key skills that every business person needs to mast...

11 minutes
Jan 22, 2024

How to think about brand investment in adverse economic times

Peter Rodriguez talks about the long-term impact of brand investment in difficult econo...

14 minutes
Nov 04, 2023

Business recommendations that get approved.

How to write business recommendations that get approved. Peter Rodriguez discusses the ...

9 minutes
Oct 30, 2023

Don't blame the creatives for your failing ads. The culprit may be your brief.

When ads fail, marketers tend to quickly blame the creatives, the agency and other part...

20 minutes
Oct 14, 2023

How Supply Chain Enables Customer Value

Gary Newbury and Peter Rodriguez discuss the critical role of Supply Chain in creating ...

37 minutes
Mar 29, 2023

Short term thinking can hurt businesses in the long term.

Peter Rodriguez and Mike Farrell discuss how "Shortermism" in a time of uncertainty is ...

31 minutes
Jan 30, 2023