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    Short term thinking can hurt businesses in the long term.

    Short term thinking can hurt businesses in the long term.

    FromBrand Igniter® - BrandTips® For Decision Makers - Ignite Business Growth.

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    Short term thinking can hurt businesses in the long term.

    FromBrand Igniter® - BrandTips® For Decision Makers - Ignite Business Growth.

    ratings:
    Length:
    32 minutes
    Released:
    Jan 30, 2023
    Format:
    Podcast episode

    Description

    Peter Rodriguez and Mike Farrell discuss how "Shortermism" in a time of uncertainty is harmful to businesses in the long term.
    Released:
    Jan 30, 2023
    Format:
    Podcast episode

    Titles in the series (25)

    Brand Igniter® shares BrandTips™, insights and knowledge to upskill the marketing abilities of brand leaders so they get exceptional results. It is a podcast hosted by Peter Rodriguez, CMO and founder of Brand Igniter® Inc., a marketing consultancy specialized in brand strategy, consumer persuasion and marketing training. Brand Igniter Inc. works with clients in Canada and across 4 continents. The content is based on Peter's opinion and insight as an expert marketer. He shares his real-life brand management experience acquired over 3 decades running some of the world's best known brands in marketing roles at tier-one companies like Pfizer, Nestle, J&J, Smucker and Kellogg's in Canada and globally. He frequently interviews industry leaders and experts in marketing, branding, advertising and leadership.