26 min listen
139: Digital Superheroes: How Agari Makes a Bold Mission Real
139: Digital Superheroes: How Agari Makes a Bold Mission Real
ratings:
Length:
38 minutes
Released:
Jun 21, 2019
Format:
Podcast episode
Description
What do you need to make a big splash? A big ship, one would assume, is a terrific place to start. So that’s exactly what Agari used to launch their new brand, the purpose of which is written loudly and proudly on the walls of their headquarters: “Agari protects digital communications to ensure humanity prevails over evil.” That’s a pretty bold way of explaining that your company is an advanced cybersecurity firm for email. But a bold mission statement is exactly what companies need to grow. At Agari, this statement is deeply woven into the community fabric, from the board members down to rank-and-file employees. On this episode of Renegade Thinkers Unite, Armen Najarian, CMO, discusses how they made the mission real, and how having that meaningful guidance of saving and protecting the world of digital communications, helped drive brand, product development, company growth, and more.
Released:
Jun 21, 2019
Format:
Podcast episode
Titles in the series (100)
6: RTU: Rebranding via Employees - Guest, Gina McDuffie, CMO of VER: How to Get Your Employees Excited About Your Evolved Brand by Renegade Marketers Unite