23 min listen
72: Best Strategies to Improve Your Marketing Technology Stack - with CMO Eric Eden, Part 2
72: Best Strategies to Improve Your Marketing Technology Stack - with CMO Eric Eden, Part 2
ratings:
Length:
33 minutes
Released:
Apr 2, 2018
Format:
Podcast episode
Description
In this second installation of Drew’s interview with Eric Eden, CMO of Receipt Bank, they discuss additional strategies to improve your marketing technology stack. Be sure to listen to part 1 of this conversation on episode 71 of Renegade Thinkers Unite. After securing a budget and receiving buy-in from company leadership teams, selecting the right pieces to add to your marketing technology stack is the next big step.
Released:
Apr 2, 2018
Format:
Podcast episode
Titles in the series (100)
1: RTU: Influencer Marketing w Eric Reynolds, CMO, Clorox: A Big Idea is Bigger than Your Brand by Renegade Marketers Unite