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Andreas Christian von der Heide, Co-Founder of Les Deux / Premium Men's Apparel

Andreas Christian von der Heide, Co-Founder of Les Deux / Premium Men's Apparel

FromMenswear Style Podcast


Andreas Christian von der Heide, Co-Founder of Les Deux / Premium Men's Apparel

FromMenswear Style Podcast

ratings:
Length:
23 minutes
Released:
Aug 12, 2021
Format:
Podcast episode

Description

Les Deux was born from a chance meeting between two very different people, with contrasting personalities, who found themselves united in recognising opportunities. Two distinct souls on divergent paths with shared ambitions. Often, in the meeting of opposites, something profound happens. A spark ignites. It is then you can excel and stand out from the crowd – you can dare to carve your own path. Les Deux design clothes that make people challenge their habits and confront the status quo. The brand wants to leave a legacy that has lasting meaning. Ensuring sustainability and compassion are at the heart of what they create, their designs and communication – and how they give back.In this episode of the MenswearStyle Podcast we interview Andreas Christian von der Heide, Co-Founder of Les Deux about the founding story of his brand which was developed whilst he was still in law school with just £1000 investment. They began by stitching patches onto white t-shirts and the aim was to show how strong a brand could become from two founders of completely different cultures.  Our host Peter Brooker and Andreas also talk about how roles and responsibilities are shared between the founders, where inspiration is drawn from, pricing strategies, and the brand's Rewear program. Whilst we have your attention, be sure to sign up to our daily MenswearStyle newsletter here. We promise to only send you the good stuff.Support the showOur new store shop.menswear.style is now live!
Released:
Aug 12, 2021
Format:
Podcast episode

Titles in the series (100)

Welcome to the official Menswear Style Podcast, hosted by Peter Brooker. In this men's fashion, men's style, men’s grooming and men’s lifestyle focused podcast we speak to some of the most influential designers, innovative brand founders and truly inspiring entrepreneurs from the fashion industry. You'll get a detailed insight into their start-up stories and ideas on sustainability, marketing and eCommerce. Be sure to come back each week to get your audio fix of clothing industry insights, style inspiration and business motivation.