In this episode, Laleh Hancock introduces Chrissy Dorn, founder of Chrissy Dorn – Sustainable Brand Development.
With over 30 years of brand development through sales, product management and marketing, Chrissy learned from powerful industry mavericks and crazy rebels and from true visionaries with clear values and a strong sustainable & ethical "why".
“Be the difference that creates change!
What if there were way more possibilities you ever imagined if you asked for them?”
About our Guest:
Chrissy began her career in 1983 in renowned   5-star hotels, spending eight years working abroad in France and the UK. She   speaks several languages (German, English, French, Italian, Spanish). Her many   foreign travels enabled her to quickly understand different cultures and the   diverse clients she works with.
In   1987, Chrissy followed her love for nature and rock-climbing and switched to the   outdoor & sports industry, contributing to major expansion for reputable   outdoor brands, amongst which Patagonia and Timberland. She later ran her own   wholesale agency across the UK and the Benelux, with brands like Wild Roses   and Lowa. In her role as EU sales manager for Mountain Hardwear, Chrissy made   a particularly strong contribution to the brand's presence across Europe.
In   the early 2000s, when Puma became the world's most desirable sports lifestyle   brand, as one of three International Product Line Managers, Chrissy increased   turnover in her categories “Women's Athletic Apparel” and “Men’s & Women’s   Performance Apparel” in double-digit growth rates up to a yearly volume of 60   Million Euro.
In   2007, Chrissy founded her independent PR and business development agency. Her   portfolio includes innovative leaders and industry mavericks with a strong   ethical and sustainable ethos, amongst which Nikwax, Páramo, Rab, Lowe   Alpine, Timbuk2, Hydro Flask and Ticket to the Moon.
In 2019/20,   Chrissy has had the great honor to work with world class guitarist duo Café   del Mundo. Her forever existing love for music expanded Chrissy’s view on all   the many things that the word “sustainability" actually includes: one   of which is the enduring joy that authentic music brings to our hearts and the   way it connects people sustainably.
The   commitment to the conservation of our planet, and the question what every   single one of us can contribute, has inspired Chrissy to focus her consultancy   work on sustainable brand development. What if there was a different way of   growing a business?
For   enquiries or an individual quote, please e-mail: contact@chrissydorn.com


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