24 min listen
Why Membership Owners Need to Niche Down
Why Membership Owners Need to Niche Down
ratings:
Length:
22 minutes
Released:
Feb 7, 2018
Format:
Podcast episode
Description
The most successful memberships are those that cater to a specific niche.
Having a niche makes your offering more targeted, which increases the likelihood of someone identifying with the problem your membership solves.
If you want to stand out from the crowd, you can’t just blend in with the crowd. You need to have a specialty.
But how do you figure out your niche?
And what happens once you’ve become successful in a specific area?
Should you stay put, or expand your reach?
I answer all of these questions and more on this episode of The Membership Guys Podcast.
Episode Summary: Why being a specialist beats being a “jack of all trades”
The biggest mistake people make once they become successful in a niche
The 3 different ways to pick a niche and differentiate your offering
Why “For X” is the most powerful phrase for positioning your membership
Having a niche makes your offering more targeted, which increases the likelihood of someone identifying with the problem your membership solves.
If you want to stand out from the crowd, you can’t just blend in with the crowd. You need to have a specialty.
But how do you figure out your niche?
And what happens once you’ve become successful in a specific area?
Should you stay put, or expand your reach?
I answer all of these questions and more on this episode of The Membership Guys Podcast.
Episode Summary: Why being a specialist beats being a “jack of all trades”
The biggest mistake people make once they become successful in a niche
The 3 different ways to pick a niche and differentiate your offering
Why “For X” is the most powerful phrase for positioning your membership
Released:
Feb 7, 2018
Format:
Podcast episode
Titles in the series (100)
How to get your membership site up and running in record time by Membership Geeks Podcast with Mike Morrison