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    #40 - How to approach your category like it's your first day on the job

    #40 - How to approach your category like it's your first day on the job

    FromInside Insights

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    #40 - How to approach your category like it's your first day on the job

    FromInside Insights

    ratings:
    Length:
    65 minutes
    Released:
    Oct 5, 2022
    Format:
    Podcast episode

    Description

    Jing Mertoglu, VP of Insights & Analytics at Beam Suntory, discusses how to elevate category thinking to include the intersection of humans and culture, shares how her team uses the Japanese concept of Gemba and reveals how to create a high-functioning insights team.
    Pressed for time? Catch the key takeaways around the 53 minute mark.
    Released:
    Oct 5, 2022
    Format:
    Podcast episode

    Titles in the series (72)

    We’re all in the business of serving our customers, but you can’t serve customers if you know nothing about them. Join hosts Ryan Barry and Patricia Montesdeoca as they get inside the world of consumer insights. They chat with global brand leaders who share their personal journeys and give you actionable tips to get into the minds of your consumers. https://bit.ly/3vSyLxa Market Research | Consumer Insights | Business | Innovation