39 min listen
#20 - How to research shoppers in a post-pandemic world
FromInside Insights
ratings:
Length:
49 minutes
Released:
Sep 22, 2021
Format:
Podcast episode
Description
Lindsey Gladden, shopper insights legend for PepsiCo, Keurig Dr Pepper and now Zappi, discusses the explosion of new shopper behaviors since the pandemic, why brands struggle to give consumers the seamless online-offline experiences they demand, and shares the best advice she’s ever been given on how to do shopper research.
Pressed for time? Catch the key takeaways at the 37 minute mark.
Pressed for time? Catch the key takeaways at the 37 minute mark.
Released:
Sep 22, 2021
Format:
Podcast episode
Titles in the series (72)
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