Lauren Stafford-Webb, CMO, and Jean-Michel Hoffman, Sr. Director of Brand Marketing at SoFi share how they’ve democratized insights to the extent that they operate without an insights team, and reveal the three most important metrics for customer centricity.

Pressed for time? Check out the key takeaways at the 43 minute mark.

And if you'd like to watch the full video from Virtual Insight Summit, as well as sessions from other leaders turning insights on its head, click here.