39 min listen
#53 - This is how you innovate
FromInside Insights
ratings:
Length:
62 minutes
Released:
May 31, 2023
Format:
Podcast episode
Description
Matt Cahill, Senior Director, Consumer Insights Activation at McDonald's, gives us a true masterclass in innovation; sharing the thinking behind the super successful Famous Orders partnership with Travis Scott, how rapid prototyping helped the company come from way behind to launch a winner in the chicken sandwich wars, and reveals his three rules for driving innovation.
Pressed for time? Catch the key takeaways around the 52 min mark.
Pressed for time? Catch the key takeaways around the 52 min mark.
Released:
May 31, 2023
Format:
Podcast episode
Titles in the series (72)
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