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    #41 - Making magic: Using insights to create great TV

    #41 - Making magic: Using insights to create great TV

    FromInside Insights

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    #41 - Making magic: Using insights to create great TV

    FromInside Insights

    ratings:
    Length:
    54 minutes
    Released:
    Oct 19, 2022
    Format:
    Podcast episode

    Description

    Bianca Pryor, VP of Insights at BET, shares her amazing learning journey through the insights world, discusses how concept-testing research translates to evaluating TV shows, and describes how she and her team use insights to make magic for writers and creators.
    Pressed for time? Catch the key takeaways around the 41 minute mark.
    Released:
    Oct 19, 2022
    Format:
    Podcast episode

    Titles in the series (72)

    We’re all in the business of serving our customers, but you can’t serve customers if you know nothing about them. Join hosts Ryan Barry and Patricia Montesdeoca as they get inside the world of consumer insights. They chat with global brand leaders who share their personal journeys and give you actionable tips to get into the minds of your consumers. https://bit.ly/3vSyLxa Market Research | Consumer Insights | Business | Innovation