38 min listen
343 Seth Silvers - The Intersection of Business, Storytelling, and Podcasting
FromPodcast Junkies - Conversations with Fascinating Podcasters
343 Seth Silvers - The Intersection of Business, Storytelling, and Podcasting
FromPodcast Junkies - Conversations with Fascinating Podcasters
ratings:
Length:
59 minutes
Released:
Apr 12, 2024
Format:
Podcast episode
Description
? Watch & Subscribe on YouTubeIn this episode, I speak with Seth Silvers, the founder and CEO of Story On Media and Marketing. We dive into the heart of podcasting and storytelling, exploring the profound impact these mediums have on connecting people and sharing impactful messages. Seth shares his journey from the nonprofit world to discovering his passion for storytelling in business, and how this led him to the podcasting space. He emphasizes the importance of quality content and the intentional planning that goes into creating meaningful podcast episodes that resonate with audiences.We also touch on the evolving podcast landscape, discussing the significance of Apple's transcription feature, the challenges of integrating podcast content with YouTube, and the importance of discoverability and curation in the podcasting world. Seth's insights into the industry are grounded in his own experiences and the lessons he's learned while building his agency. His genuine appreciation for the medium shines through as we discuss the future of podcasting and the exciting opportunities it holds for creators and listeners alike.Join us for this engaging conversation that not only highlights the power of podcasting but also provides valuable takeaways for anyone looking to make a deeper connection with their audience. Whether you're a seasoned podcaster or just starting out, this episode is sure to inspire and offer a fresh perspective on the art of storytellingEpisode SponsorFullCast – https://fullcast.co/Key Takeaways00:01:12: Connection between Harry Duran and Seth Silvers.00:07:16: The importance of storytelling in company branding and marketing.00:14:38: Balancing personal values with business objectives.00:21:51: The role of podcasting in sharing significant news and stories.00:27:28: The decision to sunset a podcast and start a new one.00:30:31: The challenges of working with larger clients and their teams.00:33:22: The importance of systems and processes for managing podcast production.00:38:07: The significance of MrBeast's podcast appearance and its implications.00:40:02: The challenges of integrating podcast content with YouTube.00:41:17: The role of AI and curation in making podcast content more accessible.00:46:22: The role of AI in curating and accessing existing podcast content.00:51:18: How to connect with Seth Silvers and learn more about his agency.Tweetable Quotes"I started in the nonprofit space, fell in love with storytelling, and realized that business is actually a very good way to make an impact. I began to see that the companies I support are the ones I know more about than just their product. I align with their values and their story.""The simple shift of realizing that as a business, you are a guide and not the hero, that your customer is the hero, is huge for businesses. Your role is like Yoda, whispering into their ear, helping them get to their dreams with your services and products.""We're having conversations about what commitment it actually takes to have a successful podcast. It's about focusing on creating content that solves real problems for the audience, not just churning out as many episodes as we can."Resources MentionedX/Twitter - https://twitter.com/SethSilversInstagram - https://instagram.com/SethSilversFacebook -
Released:
Apr 12, 2024
Format:
Podcast episode
Titles in the series (100)
037 Jared Easley | Understand Your Guests and Take Responsibility For Yourself: A self-published book down, a traditionally-published one on the way, a successful podcast and a massively popular podcasting conference, Starve the Doubts’ Jared Easley Interview proves he can put his mind to anything. Recorded live at the 2015 New Media Expo, Easley shares his experiences, thoughts and opinions with Podcast Junkies on topics from figuring out the wonder of diversity, to getting people to support you with no proof, and recognizing potential and giving it a voice. Show Highlights 00:18 – Harry Duran tells us what to expect from today’s interview with Jared Easley. 03:58 – As a podcaster, you can learn something from anyone and everyone. 05:36 – Jared discusses his experiences during his time in the Navy, and learning about life beyond Alabama. 11:31 – Starve the Doubts places the guests in the forefront and really shows off their personalities and stories. 12:50 – Great content i by Podcast Junkies - Conversations with Fascinating Podcasters