26 min listen
Why Big Companies Are Going DTC
Why Big Companies Are Going DTC
ratings:
Length:
52 minutes
Released:
Apr 13, 2021
Format:
Podcast episode
Description
Our guest Wayne Blum is currently Director of US E-Commerce Strategy and Partnerships at Diageo, but before that he led digital for Nestlé Waters and their direct-to-consumer (DTC) business, ReadyRefresh. Wayne joins us to discuss why the world’s biggest brands are interested in going DTC, the challenges they face in the channel, and what’s behind the success of the world’s largest and most profitable DTC programs in the food and beverage world. For more reading, check out our latest reports on DtC Strategy: Are You Doing DtC All Wrong? Community Commerce: A New Model for Beverages
Released:
Apr 13, 2021
Format:
Podcast episode
Titles in the series (100)
Global Beer Markets: Growing Without Growth: Rabobank’s resident beer guru Francois Sonneville and the rest of the team sit down to discuss the future of beer and how breweries can deliver for stakeholders and consumers in the face of stagnating volumes. This episode features: Stephen... by Liquid Assets: A Beverage Industry Podcast