Moon, Rose, Fish is the English translation of Maan, Roos, Vis, a well known Dutch phrase connected to the early stages of learning to read and write. It’s the equivalent of ‘A, B, C’. In this episode the Brew Crew discuss the value of having a mental checklist of the basic elements when looking at the requirements of an IT system. Moon or Maan stands for the data model, Rose or Roos stands for how things look, the User Interface and Fish or Vis stands for the activities, rules and process changes to be specified in any IT system. Pete, Jonathan and Danny discuss the importance of getting the fundamentals right; why some BAs struggle with data; the danger of assuming a data model has been fully thought through; how to present data in an understandable way; using scenario analysis and prototyping to explore whether the data model is adaptable to the business needs; the use of tools such as the information concept model and more. Participants: AssistKD’s Pete Thompson and Jonathan Hunsley, with Danny Kalkhoven, Business Analyst, Trainer and Consultant at VNG via Le Blanc Academy. Danny is also a keen amateur photographer with an international reputation. AssistKD provides training, apprenticeships and consultancy services throughout the UK and internationally. Click here to view AssistKD’s extensive choice of classroom (virtual and in house) and e-Learning courses.