Unstoppables! Please consider taking this survey about our listener demographics so that we can better determine how to best serve our listeners. Less than 10 simple questions. Here is the link: https://docs.google.com/forms/d/e/1FAIpQLSdDIaieCxKEe1Gd5OfhKS-txpc2fTUMDej-OrOr-MguQK0-xw/viewform?usp=sf_link Damián Otero is the Owner/Operator of Rreal Tacos, Sabores del Plata, and Cafe At Pharr in Atlanta, Georgia. Damián Otero is a serial entrepreneur. Prior to entering the restaurant industry, he was a business owner and salesman. In August of 2014, he purchased an existing restaurant called Sabores del Plata in Atlanta, GA that he was personally a fan of. He purchased the restaurant for $75,000, and reopened it as the owner/operator after spending only $105,000.  At that time, he was only 21 years old. His mother was, and still is, the manager of Sabores del Plata. Later, in 2021, he purchased Rreal Tacos, also in Atlanta, which he has grown to multiple locations, quadrupled sales, and gained over 24,000 Instagram followers in under 2 years. Show notes… Calls to ACTION!!! Join Restaurant Unstoppable Network and get your first 30 days on me!  Connect with my past guest and a community of superfans. Subscribe to the Restaurant Unstoppable YouTube Channel Join the private Unstoppable Facebook Group Join the email list! (Scroll Down to get the Vendor List!) Favor success quote/mantra: "You have to create a vision large enough that other people's dreams can fit into it, where you can bring A-players into it with you, and everyone comes out better in the end." In this episode with Damián Otero we will discuss: The differences between the industry 10 years ago vs. today Branding Sales Instagram marketing The benefits of Toast POS Growing too fast Menu engineering Digital menu engineering Restaurant marketing Today's sponsor: At Popmenu, we know that in today’s world, a great hospitality experience usually begins online. Keeping the conversation with guests going beyond the meal also requires simple, powerful, fun technology capable of expression through all kinds of channels. Our team takes pride in helping restaurants put their best foot forward digitally so they can focus on what they do best. We think PDF menus are super boring, we believe 3rd party platforms have had too much say in how consumers find their next dining experience and we deeply feel that sharing your beautiful menu doesn’t have to be so difficult, time-consuming and expensive. As a listener of the Restaurant Unstoppable, you'll receive $100 off your first month of Popmenu! Join the 60-day Restaurant Systems Pro FREE TRAINING. This is something that has never been done before. This 60-day event is at no cost to you, but it is not for everyone. Fred Langley, CEO of Restaurant Systems Pro, will lead a group of restaurateurs through the Restaurant Systems Pro software and set up the systems for your restaurant. During the 60 days, Fred will walk you through the Restaurant Systems Pro Process and help you crush the following goals: Recipe Costing Cards; Guidance in your books for accounting; Cash controls; Sales Forecasting(With Accuracy); Checklists; Budgeting for the entire year; Scheduling for profit; More butts in seats and more… Click Here to learn more. 7shifts is the team management platform for restaurants. From hiring to scheduling, training, and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Unstoppable listeners get 3 months for free. Sign up here: https://www.7shifts.com/unstoppable Knowledge bombs Which "it factor" habit, trait, or characteristic you believe most contributes to your success? Uncorruptable character What is your biggest weakness? Opening up What's one thi