The coronavirus crisis will test us all as marketers. Mark Ritson doesn’t pretend to have the answers, but he has earned the right to have an opinion worth listening to after a storied career that has left him as one of the world’s best known marketers.
In this session, Mark covers:

Where the current messaging on Coronavirus has gone wrong, as we look to ease lockdown restrictions, and the approach he would take to make it better: “Martin Luther King had a dream, he didn’t have a bunch of different *expletive* scenarios”
The brands doing a good job throughout the Covid crisis right now
How history has taught us now is not the time to start investing in marketing
How to convince the board that marketing is worth the investment
How we’re all likely to bounce back into the same behaviours as what we did before Covid
Planning for a longer term recession as a result of coronavirus, rather than just the short term implications of the past twelve weeks
What books and courses people should be looking at, as well as Linkedin recommendations
How folks should be adapting in the case of redundancy or being furloughed
Whether marketing is now being exposed for it’s short-termist approach
The things most companies overlook in their marketing