16 min listen
Can you measure creativity?
Can you measure creativity?
ratings:
Length:
51 minutes
Released:
Jun 23, 2020
Format:
Podcast episode
Description
Can you measure creativity? You certainly can if you're speaking about marketing or advertising creative. We put that question to data analyst and marketing analytics guru Christopher Penn in this week's episode of Digging Deeper. Penn is the chief data scientist at Trust Insights and one half of the long-running Marketing Over Coffee podcast. Our Jason Falls put him to the test of measuring creative and creativity, among other things.
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Learn more about your ad choices. Visit megaphone.fm/adchoices
Released:
Jun 23, 2020
Format:
Podcast episode
Titles in the series (100)
The Crossroads of Influencer Marketing: The Jason Falls Show - A Marketing Podcast by Winfluence - The Influence Marketing Podcast