On this episode, Araks Nalbandyan and Shane Barker discuss why agencies and brands need to leverage data-driven marketing. She shares insights into challenges agencies face with the approach and also gives solutions to some common issues.Tune in: https://shanebarker.com/podcast/araks-nalbandyan-2   Besides Google Analytics, do you know which other tools you can use for data-driven marketing? Find out from this post: https://shanebarker.com/re/araks-nalbandyan-2.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.