21 min listen
How a Rebrand Led to Reinvention at TXB - Episode 364
How a Rebrand Led to Reinvention at TXB - Episode 364
ratings:
Length:
27 minutes
Released:
Nov 28, 2022
Format:
Podcast episode
Description
TXB has done much more than rebrand a previous store concept: It’s redefined the concept of convenience. Stores have a focus on fresh, local food and its local roots. After all, it’s Texas born. Related Link: TXB Stores Inc. Hosted by: Jeff Lenard About our Guests: Kevin Smartt, CEO, TXB Stores Inc. Kevin is CEO of TXB Stores, formerly known as Kwik Chek Food Stores, a chain of approximately 50 locations across Texas and Oklahoma. He is a current member of the NACS Executive Committee and served as 2020-21 NACS chairman. He also served as chairman of Conexxus. Anna Felz, Director of Brand Management, TXB Stores Inc. Anna has been at TXB since 2019 and oversees all elements of brand management for the company. She previously served as marketing director for Sprint Food Stores, based in Augusta, GA, and was the senior marketing executive for Ocozzio marketing firm, also based in Augusta. Anna earned a degree in public relations and communications from the University of Georgia’s Grady College of Journalism & Mass Communication. She also serves as a group fitness and yoga instructor.
Released:
Nov 28, 2022
Format:
Podcast episode
Titles in the series (100)
#10 Defining the Future of Fuels: From electric charging to ethanol to compressed natural gas and hydrogen, new fueling options continue to gain traction in the marketplace. As these and other new fueling options emerge as viable alternatives to traditional gasoline and diesel fuel,... by Convenience Matters