Imagine taking thousands and thousands of hours of archive footage and hand-picking the perfect clips for social media. Well, that’s how today’s Social Pros guests have become super popular on numerous platforms.  Hear how Caroline Frick, Founder and Executive Director, and Elizabeth Hansen, Managing Director of the Texas Archive of the Moving Image amplify their work on social in this episode.  Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  Full Episode Details   We are delighted to welcome Caroline Frick, Founder and Executive Director, and Elizabeth Hansen, Managing Director of the Texas Archive of the Moving Image, onto this week’s Social Pros.  In this episode, Caroline and Elizabeth explain what they do and explore how using social media has helped amplify their hard work and attract brand-new audiences to their website.  Plus, they explain the links between archiving and social media and why they’re the perfect match, how they select archive footage for social and how they measure engagement.  The guests also highlight their free digitization program, impart some incredible advice and share the story of a certain wig-wearing turtle…there’s a lot of wig-wearing turtle chat!  In This Episode:  3:51 – Introducing Caroline Frick and Elizabeth Hansen  6:46 – An overview of the Texas Archive of the Moving Image  14:22 – How TAMI balance their day-to-day PLUS social  17:36 – How TAMI select archive footage for social  19:37 – Explaining a certain wig-wearing turtle  29:37 – How TAMI measure social media success  31:31 – TAMI’s free digitization programme  35:13 – Caroline and Elizabeth provide top tips for social pros Resources  Get the new State of Marketing report for free from Salesforce  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Visit SocialPros.com for more insights from your favorite social media marketers.