17 min listen
VMLY&R’s Jon Cook: Agencies take the client relationship for granted
VMLY&R’s Jon Cook: Agencies take the client relationship for granted
ratings:
Length:
35 minutes
Released:
Oct 4, 2018
Format:
Podcast episode
Description
Last week, Midwest digital shop VML was merged with old-school legacy agency Y&R, one of the first moves under WPP's new CEO, Mark Read. It's part of a larger plan to create a slimmer, less siloed holding company that's better suited to face the challenges of the industry. The global CEO of now named VMLY&R, Jon Cook, says a consolidation in the industry was long overdue -- and this is just the beginning.
Released:
Oct 4, 2018
Format:
Podcast episode
Titles in the series (100)
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