The Onsite Associates Program is an extension of the Amazon Associates (affiliate) program, that brings product-related content from third-parties onto Amazon to help customers research and discover products they might be interested in. Amazon Editorial Recommendations are short articles by Amazon approved publishers of bloggers and influencers. The best thing about Amazon Editorial Recommendations is that they appear on page 1. This is massively underused, especially in the UK. Today I bring back Shane Oglow as we spar back and forth on some advanced level stuff and what you can do with editorials to enhance your ranking and PPC strategies.