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Hello and welcome to the DTC Podcast, I’m Eric Dyck.
Today we’re synergizing with Bryan Alston, Co-Founder and CMO of Greater Than and proud member of very first C-Suite Mastermind Cohort.
https://drinkgt.com
Greater Than was a struggling Performance Hydration brand, until they met Bryan, who helped them uncover the most passionate part of their audience, lactating mothers.
Since then they’ve scaled to $7 Million with eyes, and realistic plans on $75 Million in the next three years
After meeting, i’ll tell you one thing: Don’t bet against Bryan
In this podcast you’ll hear:

Why brand matters less than you think, when you have ultimate product market fit and organic community
Byan’s plan to train his best customers to be viral Social Media celebs
Why iOS14 was good for DTC!

Pour yourself a tall glass of whatever Bryan’s drinking and get ready to get Greater Than by the end of this podcast.

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