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Hello and welcome to the DTC Podcast, I’m Eric Dyck
Today we’re caffeinating with Death Wish Coffee’s Ecommerce Director Will Critcher.
https://deathwishcoffee.com
Death Wish Coffee is an amazing DTC brand, starting in 2012 as the world’s strongest coffee, and growing into 8 figures and massively accelerating during the pandemic when we all turned to the bean to keep us going.
Will is a performance marketing veteran, so this podcast is filled with usable advice like:

How team alignment on the retail side of the business has created a halo effect in the DTC world
The Superbowl ad experience, and what it did for DeathWish
Why their super-premium designation and tagline “the strongest coffee in the world” has been essential to their growth
How the addition of a quick shop has exponentially increased the size and rate of their add-to carts
And why Will would direct our $50K grant to a Pornhub test…


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