Joe De Sena is CEO & Founder of Spartan and the Death Race, NYT Best Selling Author. Possibly the most hardcore individual on the planet, Joe describes every part of his life and every torturous routine he put himself and the people around him through. It's pretty incredible. Consistency being the key. Pulling his kids out of bed at 5 am every morning, having a live-in Kung-Fu master to teach his kids, doing a triathlon, and deciding to do the swimming portion even though he wasn't supposed to because he hadn't worked hard enough. That's just a shred of ridiculous things he and Jen talked about in this episode, but he gets results. You'll have to listen to hear how he and his kids' lives have benefitted from the strictness, and how he used that mentality to build his Spartan races from the ground up. Give it a listen.Youtube Link to This EpisodeJoe's Website - https://joedesena.com/Joe's Instagram - https://www.instagram.com/realjoedesena/