Joe De Sena shares the “Spartan Lifestyle” and his motivation for creating it. Go to www.geniusnetwork.com/135 to access the show notes for this episode along with an exercise to help you act on what Joe teaches. Here’s a glance at what you’ll learn from Joe De Sena in this episode: The incredible story of how Joe went from cleaning pools for the MAFIA in Queens, New York to building one of the biggest endurance event brands in the world. What being a SPARTAN means (PLUS: Joe talks about his goal of changing 100 MILLION peoples’ lives through 250 events in 40 countries). How Spartan Races work, who the Spartan tribe is for, and why Spartan Races can change your life forever. Why Joe thinks obstacle course racing has a place in the Olympics and what he’s doing to bring legitimacy to it. 2 simple mind tricks you can use to get yourself to do almost anything (especially if you don’t feel like doing it). The smartest business decision AND the worst business decision he has ever made.