More and more people are getting into NFTs because of their many benefits and we’re barely scratching the surface of what’s possible. So how do you get started in this space?In this episode, Jordan talks with Tracy Greenan of Aurelia + Icarus all about NFTs. She shares some tips for everyone who wants to enter the metaverse and start with NFTs.Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEThere is sustainability and environmental benefit to NFTs. You can create and explore different styles without so much waste.There's no shipping involved when you're selling NFTs so you can have your business anywhere in the world.NFTs give customers who cannot afford your brand the opportunity to own a bit of it.You can start selling on digital platforms where there's already a customer base who understand the benefits and value of NFTs until it becomes more understandable for others.What's great about having a digital wallet is that you can see the NFTs in people's wallets and see how you can connect your products with their collections.Join different events to look for collaborations.Go to LinkedIn to network with a lot of metaverse communities there.Make sure that you're authentic to your brand and your customers.Think about how you are going to position yourself in the metaverse.Think about your brand identity.Always innovate, stay ahead of the game, and collaborate with as many people as possible.Recommended Books: The Women's Guide to Successful Investing by Nancy Tanglerhttps://www.amazon.com/Womens-Guide-Successful-Investing-Achieving-ebook/dp/B00O2AC85Y The NFT Handbook: How to Create, Sell, and Buy Non-Fungible Tokens by Matt Fortnow and QuHarrison Terryhttps://www.amazon.com/NFT-Handbook-Create-Non-Fungible-Tokens/dp/111983838X Deep Tech: Demystifying the Breakthrough Technologies that will Revolutionize Everything by Eric Redmondhttps://www.amazon.com/Deep-Tech-Demystifying-Breakthrough-Revolutionize/dp/1544518951 Today’s Guest:Tracy Greenan is the founder and CEO of Aurelia + Icarus.Aurelia + Icarus is a fine jewelry house offering physical and digital wearable NFT jewelries for real life and the metaverse.Connect and learn more about Tracy and Aurelia + Icarus here:Website: https://www.shoptheai.com LinkedIn: https://www.linkedin.com/in/tracygreenan This month's sponsor is Triple Whale.  Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit https://www.triplewhale.com/upgrowth and use promo code Upgrowth for 15% off today. *** PROMO CODEUpgrowthWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://upgrowthcommerce.com/apply