Rick Sanchez welcomes global media communications executive Sol Trujillo and they discuss a variety of topics including Trujillo’s inspiration and reasons for creating L’ATTITUDE, a business-based initiative that celebrates the contributions of Latinos in business, media, politics, science, and technology.  Sanchez and Trujillo state the facts about the 5th largest GDP in the world, like the fact that they were on the front lines during the COVID pandemic and are the largest represented group that we have in the US military today.  Latinos in the US represent an economic force that any corporation would be remiss in ignoring and should be cultivated and allowed to grow even more.  Latinos are the last cohort that still believes in the American dream and they should be allowed the opportunity to achieve it.   
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