Learn how to create a premium pricing strategy, establish your price point and build a prestige or luxury brand. 
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By the end of this podcast episode, you’ll understand the factors to consider when creating a premium or prestige pricing strategy, and how to establish your premium price point in the market. 

First, you’ll discover what a premium pricing strategy is with a quick explanation and definition which I break down in detail with examples in my liked video below. 

Then you’ll discover the situations favourable to a premium pricing strategy and when to use it. 

Next you’ll learn how to establish premium or prestige pricing and the tools you can use to achieve it.  

Finally, you’ll discover the factors to consider when it comes to your pricing strategy and whether or not a premium price point is right for your brand. 
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