Fibre has the potential to be the next big thing! This podcast covers the important role fibre can play in our overall health, and how California Prunes can help our gut health. We explore how much fibre we need, why we don’t get enough, and the impact on society. 

We examine how plant-based diets could help our gut health and immune system, review how dried fruits can help us get more fibre - and can also help add much-needed value to businesses.

About our panel

Jennette Higgs, Registered Dietitian, Food to Fit

Jennette is a Registered Dietitian, Registered Nutritionist and Principal Consultant for Food To Fit Ltd, a well-established international Nutrition & Dietetic Consultancy, working with food industry clients on strategic, marketing, PR and nutrition research issues. Jennette is a nutrition consultant to the California Prune Board.

Kevin Verbruggen, European Marketing Director, the California Prune Board

Kevin has over 25 years’ Marketing and Innovation experience with Cadbury’s, Kellogg’s, Johnson & Johnson, and Weetabix – latterly winning an IPA Marketing Effectiveness Award for the “Have You Had Your Weetabix?” campaign. He has been a member of senior leadership teams and has advised businesses on achieving profitable growth. Kevin leads the teams across Europe, as well as providing strategic direction from Japan to the Gulf Cooperation Council.