Whether it's a TV commercial, a social media post, or a blog post, telling the right story can make all the difference in building your brand. In this episode, Tom talks with Logan Shinholser of Contractor Growth Network about how to identify your brand's story and tell it effectively with your marketing.   In this episode, we talk about…  Logan's definition of brand and his approach to building a brand Some branding and marketing strategies Being intentional about the story you want to be told about your company and reverse engineering that Telling the right story in your marketing Ways to tell your most compelling brand story Tip for people who want to win more in their business in the next 18 months Resources:  = Contractor Growth Network - Marketing for Contractors: https://thecontractorfight.com/cgn    = Join us in BATTLEGROUND – Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground     = The profit you earn starts with the stories you tell.  Most contractors will never build their empire because they're telling the WRONG stories. Join us this September in Denver, and learn how to control your story and your profit. https://thecontractorfight.com/mhps  = Get your free copy of Tom's book Winning the Contractor Fight (Just pay to ship): https://thecontractorfight.com/book  = Connect with other contractors building stronger businesses in The Contractor Fight: http://thecontractorfight.com/facebook  = Grab the Gear: https://gear.thecontractorfight.com/  = Find Us on Social Media:  YouTube: https://www.youtube.com/c/TomReber  Instagram: http://thecontractorfight.com/ig