There are 12 Master Brand Archetypes. Which one are you? Hello Metalworking Nation! We are thrilled to bring you another episode in our MakingChips #MarketingForMakers Series with Red Caffeine. On today’s episode we welcome two special guests from Red Caffeine; Shannon Callarman – Content Director and Danny Wyse – Graphic Designer. We’ll hear Shannon explain what Archetyping is, and what it says about you and your brand identity. Later on, we’ll hear Danny talk about developing logos, and putting a face to a brand that represents your business. In manufacturing news, we talk about continued growth in South Carolina’s manufacturing sector. Episode Outline [00:01] – MachineMetrics [03:00] – Manufacturing News [05:13] – Quarterly ZENGER’s Meetings [07:05] – Core Values at Carr Machine [10:00] – We Hug it Out [14:05] – Welcome Shannon [15:34] – The Art of Branding [16:05] – Archetyping [22:04] – Look Into Your Archetype [26:04] – Welcome Danny [29:18] – Mood Board [35:05] – The Value of Trust [39:43] – What Are Your Goals? Mentioned in this Episode:MachineMetrics – 10% Discount Manufacturing News Red Caffeine Marketing + Technology Shannon Callarman | LinkedIn Danny Wyse | LinkedInWhat’s Your Archetype?Filtering The Brand Experience – Phase 1Filtering the Brand Experience – Phase 2Brand Story Template | Red Caffeine    We Want to Hear From YOU, The Metalworking Nation: • Jim@makingchips.com • Jason@makingchips.com • Ryan@makingchips.com Telephone: (312) 725-0245