This is the 2nd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.Our guest on the podcast this series is a regular of the podcast and dear friend of Map It Forward, visionary and entrepreneur, Nawar Adra. Nawar is the owner of Stitch Coffee (Cafes, roastery, B2B and B2C) and ECRE (Co-Roasting facility) in Sydney, Australia. In this series, Nawar and Lee discuss the state of the Australian coffee industry in 2024 with the challenges and opportunities that come with it.In this episode of the series, Nawar and Lee discuss the state of the coffee industry in Australia and contrasts it with emerging trends in Asia. They delve into how the Australian coffee scene, despite its historical leadership, is now facing stagnation and comfort, failing to innovate as drastically as markets in Asia. The conversation highlights the importance of signature beverages and the diverse approach to coffee consumption across different markets, emphasizing the potential shift towards a 'fourth wave' focused on quality and unique offerings. The episode also discusses challenges faced by cafe owners and the evolving dynamics between food and coffee in attracting customers. Furthermore, the transition towards more branding and marketing efforts is explored.00:00 The Future of Coffee: Embracing Discomfort for Innovation00:26 Sponsored Segment: Becoming a Coffee Consultant01:05 Exploring the Australian Coffee Scene with Nawar Adra01:31 The Evolution and Challenges of the Australian Coffee Market06:49 Signature Beverages: The Next Wave in Coffee09:13 The Comfort Zone Dilemma in Coffee Business14:06 Market Saturation and the High Cost of Living in Australia15:39 The Importance of Marketing and Branding in Today's Coffee Scene16:18 Preview: Next Episode on Coffee Roasting Challenges17:13 Closing Remarks and Invitation to Engage Connect with Nawar Adra and Stitch Coffee here:https://www.instagram.com/stitch.coffee/https://www.stitch.coffee/https://www.linkedin.com/in/nawar-adra-12909516a/••••••••••••••••••••••••••••••••? This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops••••••••••••••••••••••••••••••••?Support this podcast, watch this episode without sponsor messages by becoming a paid member of this youtube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward••••••••••••••••••••••••••••••••? Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting••••••••••••••••••••••••••••••••? Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops••••••••••••••••••••••••••••••••? Check out the audio version of our podcast here:Apple Podcasts: https://apple.co/3LgSXioSpotify: https://spoti.fi/34ILPusGoogle Podcasts: https://bit.ly/34mzcVVStitcher: https://bit.ly/3J2sOSg••••••••••••••••••••••••••••••••? Watch the podcast on Youtube: https://bit.ly/3ouyFYW••••••••••••••••••••••••••••••••Connect with us:? email: support @ mapitforward.org? Website https://mapitforward.coffee/contact? Instagram: https://www.instagram.com/mapitforward.coffee/? Join our mailing list: https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••