This is the 2nd in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward with first-time guest Bram de Hoog from Paso Paso Coffee Roasters - a unique coffee roasting brand based in Hannover, Germany and co-owned and supplied by 9 producers from around the globe.In this series of the podcast, Lee and Bram discuss the viability of specialty coffee in 2024 and beyond.This episode features a discussion on the transparency and operational models within the coffee industry, particularly focusing on how roasteries operate and the potential benefits of increased openness about business practices for coffee producers. Lee and Bram discuss the traditional specialty coffee supply chain and compare it to the innovative model employed by Paso Paso, which aims to eliminate middlemen, thus allowing coffee producers to share in the roastery's profits and decision-making processes. Additionally, the episode covers the importance of transparency in roasteries' operations, the potential benefits for coffee producers in being more involved in the chain, and how this model could provide a more sustainable and equitable future for the coffee industry.00:00 Unveiling the Truth Behind Transparency Reports00:24 Sponsored Segment: Becoming a Coffee Consultant01:03 Introduction to the Daily Coffee Pro Series01:27 Paso Paso: A Revolutionary Approach to Coffee Roasting02:11 Challenging the Status Quo: Ownership and Transparency03:23 The Unique Business Model of Paso Paso08:03 Building Deeper Connections with Consumers10:37 Navigating Business Decisions and Challenges15:28 Comparing Traditional and Specialty Coffee Supply Chains19:56 The Vision and Future of Paso Paso22:00 Closing Thoughts and Next Episode TeaserConnect with Bram and Paso Paso here:https://www.paso-paso.com/ https://www.instagram.com/paso_paso_coffee/ https://www.linkedin.com/in/bramdehoog/ •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar ••••••••••••••••••••••••••••••••? This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops ••••••••••••••••••••••••••••••••?Support this podcast, watch this episode without sponsor messages by becoming a paid member of this youtube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward ••••••••••••••••••••••••••••••••? Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting ••••••••••••••••••••••••••••••••? Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops••••••••••••••••••••••••••••••••? Check out the audio version of our podcast here:Apple Podcasts: https://apple.co/3LgSXio Spotify: https://spoti.fi/34ILPus Google Podcasts: https://bit.ly/34mzcVV Stitcher: https://bit.ly/3J2sOSg ••••••••••••••••••••••••••••••••? Watch the podcast on Youtube: https://bit.ly/3ouyFYW ••••••••••••••••••••••••••••••••Connect with us:? email: support @ mapitforward.org? Website https://mapitforward.coffee/contact ? Instagram: https://www.instagram.com/mapitforward.coffee/ ? Join our mailing list: https://mapitforward.coffee/mailinglist ••••••••••••••••••••••••••••••••