This is the 2nd in a 5-part series with coffee industry titan and legend, George Howell from George Howell Coffee. The theme of this series is 'The Coffee Industry According to George Howell".In this episode of the series, George and Lee discuss the current trends in the specialty coffee industry that George is observing and what he thinks of those trends.Connect with George on LinkedIn here: https://www.linkedin.com/in/george-howell-95646b2/ Instagram here: https://www.instagram.com/ghowellcoffee/Website here: https://georgehowellcoffee.com/ https://www.mapitforward.coffee ••••••••••••••••••••••••••••••••? This episode is brought to you by Map It Forwards education session "Communications Training for Coffee Teams". Dramatically shift the way your team communicates with this training. Money-back guarantee results. Click here to register for more information: https://mapitforward.coffee/trainingforcoffeeteams ••••••••••••••••••••••••••••••••?Support this podcast, watch this episode without sponsor messages by becoming a paid member of this youtube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward ••••••••••••••••••••••••••••••••? Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting ••••••••••••••••••••••••••••••••? Want to become a coffee consultant? Read this: https://mapitforward.coffee/blog/should-you-become-a-coffee-consultant ••••••••••••••••••••••••••••••••? Check out the audio version of our podcast here:Apple Podcasts: https://apple.co/3LgSXio Spotify: https://spoti.fi/34ILPus Google Podcasts: https://bit.ly/34mzcVV Stitcher: https://bit.ly/3J2sOSg ••••••••••••••••••••••••••••••••? Watch the podcast on Youtube: https://bit.ly/3ouyFYW ••••••••••••••••••••••••••••••••Connect with us:? email: support @ mapitforward.org? Website https://mapitforward.coffee/contact ? Instagram: https://www.instagram.com/mapitforward.coffee/ ? Join our mailing list: https://mapitforward.coffee/mailinglist ••••••••••••••••••••••••••••••••? Check out the MAP IT FORWARD Middle East Podcast hosted by Sara Alali. We're in the process of updating the English translations for them so check them out here: https://mapitforward.coffee/middleeastpodcast