This is the 5th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast hosted by Lee Safar.Our guest on this episode of the series is Diego Baraona from El Salvador's Los Pirineos and the theme of this series is "The Current Realities Facing Coffee Producers in 2024". In this final episode of the podcast series, Lee and Diego discuss the exciting opportunities and challenges facing the coffee industry in the coming years. They explore topics such as the potential for increased local consumption of coffee at its origin, diversifying revenue streams through becoming a coffee consultant, and the importance of education within the industry. The conversation touches on how the coffee industry can benefit from a 'reset', embracing technology for better information on pricing and financial situations, and the positive impact of tourism and local markets in coffee-producing countries. Diego shares his vision for engaging more in coffee tourism and education on his farm, reflecting on the broader implications for the industry. They conclude the series on a hopeful note, emphasizing the lessons and opportunities that lie ahead for the coffee world.00:00 The Future of Coffee Consumption at Origin00:32 Sponsored Message: Becoming a Coffee Consultant01:10 Reflecting on the Series01:43 The Importance of Conversation and Visibility in the Coffee Industry03:54 The Potential of Coffee Tourism and Education05:28 The Impact of Local Consumption and Quality Standards06:14 El Salvador's Changing Global Image and Opportunities for Tourism07:54 The Crucial Role of Education in the Coffee Industry09:11 The Importance of Understanding Costs and the Potential of Technology14:20 Concluding Thoughts and Where to Find MoreConnect with Diego and Los Pirineos here:https://www.instagram.com/lospirineoscoffee/ https://www.instagram.com/diego.baraona/ •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar ••••••••••••••••••••••••••••••••? This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops ••••••••••••••••••••••••••••••••?Support this podcast, watch this episode without sponsor messages by becoming a paid member of this youtube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward ••••••••••••••••••••••••••••••••? Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting ••••••••••••••••••••••••••••••••? Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops••••••••••••••••••••••••••••••••? Check out the audio version of our podcast here:Apple Podcasts: https://apple.co/3LgSXio Spotify: https://spoti.fi/34ILPus Google Podcasts: https://bit.ly/34mzcVV Stitcher: https://bit.ly/3J2sOSg ••••••••••••••••••••••••••••••••? Watch the podcast on Youtube: https://bit.ly/3ouyFYW ••••••••••••••••••••••••••••••••Connect with us:? email: support @ mapitforward.org? Website https://mapitforward.coffee/contact ? Instagram: https://www.instagram.com/mapitforward.coffee/ ? Join our mailing list: https://mapitforward.coffee/mailinglist ••••••••••••••••••••••••••••••••