This is the 4th in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward with first-time guest, Coffee Producer and Consultant, Fabricio Andrade from San Coffee in Brazil.In this series of the podcast, Fabricio, an economist and agronomist, helps us explore the volatility in the coffee supply chain in 2024.In this episode of the podcast series, Fabricio and Lee explore the impact of consolidation on the coffee supply chain and the challenges faced by producers.This conversation examines the reasons behind consolidation, the consumer's preference for cheaper goods, and the need for consumer awareness. Fabricio and Lee also address the issues related to pricing, production costs, and the potential risks of consolidation. Fabricio stresses the importance of educating consumers and the need for sustainable solutions to support coffee production in the long term.Connect with Fabricio and San Coffee here:https://www.linkedin.com/in/fabrício-andrade-andrade-967651b9/ https://sancoffee.com/ https://www.instagram.com/sancoffee.br/ •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar ••••••••••••••••••••••••••••••••? This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops ••••••••••••••••••••••••••••••••?Support this podcast, watch this episode without sponsor messages by becoming a paid member of this youtube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward ••••••••••••••••••••••••••••••••? Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting ••••••••••••••••••••••••••••••••? Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops••••••••••••••••••••••••••••••••? Check out the audio version of our podcast here:Apple Podcasts: https://apple.co/3LgSXio Spotify: https://spoti.fi/34ILPus Google Podcasts: https://bit.ly/34mzcVV Stitcher: https://bit.ly/3J2sOSg ••••••••••••••••••••••••••••••••? Watch the podcast on Youtube: https://bit.ly/3ouyFYW ••••••••••••••••••••••••••••••••Connect with us:? email: support @ mapitforward.org? Website https://mapitforward.coffee/contact ? Instagram: https://www.instagram.com/mapitforward.coffee/ ? Join our mailing list: https://mapitforward.coffee/mailinglist ••••••••••••••••••••••••••••••••