This is the 4th in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward with first-time guest Bram de Hoog from Paso Paso Coffee Roasters - a unique coffee roasting brand based in Hannover, Germany and co-owned and supplied by 9 producers from around the globe.In this series of the podcast, Lee and Bram discuss the viability of specialty coffee in 2024 and beyond.This episode delves into the reasons behind the increasing speculation on whether coffee is going away, pinpointing labor shortages due to emigration and climate change as major challenges to coffee production. Moreover, the conversation touches on the impact of price fluctuations on producers and the potential consequences of coffee farm consolidation by larger corporations and governments aiming to secure coffee supply. Lee and Bram also highlight the potential for a loss in coffee diversity and quality due to these challenges but promises to explore hope for the future of coffee in the succeeding episode.00:00 Exploring the Labor Crisis in Coffee Production00:20 Introducing the Coffee Consultant Workshop00:58 The Juicy Debate: Is Coffee Going Away?01:25 The Troubles Brewing in the Coffee Industry05:29 Labor Shortages: A Deep Dive into the Crisis10:22 Climate Change and Price: Other Forces Against Coffee14:45 The Future of Coffee Farms: A Grim Outlook19:24 Consolidation in the Coffee Industry: A New Threat27:41 Hope for the Future of Coffee? Stay TunedConnect with Bram and Paso Paso here:https://www.paso-paso.com/ https://www.instagram.com/paso_paso_coffee/ https://www.linkedin.com/in/bramdehoog/ •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar ••••••••••••••••••••••••••••••••? This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops ••••••••••••••••••••••••••••••••?Support this podcast, watch this episode without sponsor messages by becoming a paid member of this youtube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward ••••••••••••••••••••••••••••••••? Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting ••••••••••••••••••••••••••••••••? Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops••••••••••••••••••••••••••••••••? Check out the audio version of our podcast here:Apple Podcasts: https://apple.co/3LgSXio Spotify: https://spoti.fi/34ILPus Google Podcasts: https://bit.ly/34mzcVV Stitcher: https://bit.ly/3J2sOSg ••••••••••••••••••••••••••••••••? Watch the podcast on Youtube: https://bit.ly/3ouyFYW ••••••••••••••••••••••••••••••••Connect with us:? email: support @ mapitforward.org? Website https://mapitforward.coffee/contact ? Instagram: https://www.instagram.com/mapitforward.coffee/ ? Join our mailing list: https://mapitforward.coffee/mailinglist ••••••••••••••••••••••••••••••••