19 min listen
MC101: Using Competitive Analysis to Boost Your Content Marketing Strategy
MC101: Using Competitive Analysis to Boost Your Content Marketing Strategy
ratings:
Length:
31 minutes
Released:
Apr 6, 2017
Format:
Podcast episode
Description
Hello, Metalworking Nation! We are excited to team up with Julie Poulos and Red Caffeine Marketing to bring you an exclusive MakingChips Marketing episode. On today's show, we welcome two guests from Red Caffeine; Kacey Keegan and Dan Mantilla. Kacey- Content Writer & Strategist, shares her knowledge on Image and Brand Messaging. Dan - Digital Strategist, takes us through Digital Competitive Analysis and highlights what you can do to identify keyword opportunities in your company. In Manufacturing News, we talk about Mars Candy's plans to reinvestment $70 million in U.S. manufacturing. Episode Outline:[02:25] - Manufacturing News [05:50] - Jim Carr’s Business Succession [07:10] - Marketing Mistress [12:41] - Getting started with competitive analysis [19:00] - Service and Industry Matrix [21:37] - Digital Competitive Analysis [25:10] - Direct Competition Mentioned in this Episode:Manufacturing News Red Caffeine Marketing + Technology Julie Poulos | LinkedIn Kacey Keegan | LinkedIn Dan Mantilla | LinkedIn We Want to Hear From YOU, The Metalworking Nation: • Jim@makingchips.com • Jason@makingchips.com • Ryan@makingchips.com Telephone: (312) 725-0245
Released:
Apr 6, 2017
Format:
Podcast episode
Titles in the series (100)
MC003: 7 Points To Consider BEFORE The Dreaded Recession: What should you do to prepare for a recession? by Making Chips Podcast for Manufacturing Leaders