22 min listen
MC126: Where to Begin with Making the List
MC126: Where to Begin with Making the List
ratings:
Length:
35 minutes
Released:
Oct 24, 2017
Format:
Podcast episode
Description
Hello Metalworking Nation! We are pleased to bring you another episode in our #MarketingForMakers series with Red Caffeine Marketing + Technology. On today's episode we welcome back Red Caffeine's Julie Poulos along with Dan Mantilla and Natalie Dubs as they help you answer the question -- "Who Do I Market To?" Where do you start? It starts with a list! Julie and her team cover the four challenges that most mid market manufacturers face when figuring out who to market themselves to. We'll share some strategies that you can use right now to begin building up your brand and targeting leads. Episode Outline:[00:01] - IMTS 2018 [06:08] - What’s New With Jason & Jim [07:38] - Welcome Julie Poulos [09:48] - The Four Challenges [14:03] - Buyer Data [16:50] - Segmenting Your Lists [21:10] - Building Up Your Brand [22:13] - Creating Meaningful Content [24:10] - Identifying Contacts [30:15] - Direct Contact Links Mentioned in this Episode: IMTS 2018 Digital Manufacturing and Design Innovation InstituteRed Caffeine Marketing + Technology Julie Poulos | LinkedIn MC118: Considerations for Marketing Planning Natalie Dubs | LinkedIn Dan Mantilla | LinkedIn We Want to Hear From YOU, The Metalworking Nation: • Jim@makingchips.com • Jason@makingchips.com • Ryan@makingchips.com Telephone: (312) 725-0245
Released:
Oct 24, 2017
Format:
Podcast episode
Titles in the series (100)
MC008: Grow or Die?!?!: Do you have to grow in order to maintain a healthy company? by Making Chips Podcast for Manufacturing Leaders