38 min listen
MC114: Identifying Your Marketing Technology Stack
MC114: Identifying Your Marketing Technology Stack
ratings:
Length:
38 minutes
Released:
Jul 25, 2017
Format:
Podcast episode
Description
Hello Metalworking Nation! We are happy to bring you another episode of our #MarketingForMakers Series with Red Caffeine Marketing + Technology. Today we welcome back back Julie Poulos as she introduces Red Caffeine's Founder & CEO -- Kathy Steele. On this episode of MakingChips, we focus on integrating technology into your business. Kathy and Julie walk us through some starting points that will equip and inspire you to identify gaps in your business technology stack.Today's discussion features an array of topics including: integrating platforms, examining financial insights, systemizing talent management, and getting your operations in order. Episode Structure: [04:08] - Record Download Month [05:05] - Summertime in Chicago [07:50] - Welcome Julie Poulos and Kathy Steele [10:46] - Forbes Article by Kathy [13:55] - ERP, CRM, KPI's and Other Acronyms [18:36] - Identifying the Gaps [21:06] - Building Bridges [22:14] - Systemizing Talent [25:30] - CRM Integration [31:00] - Tech Audit and Financial Insights [34:05] - Get Your Operations in Order [35:56] - “Love Your Lathe” Links Mentioned in this Episode: Red Caffeine Marketing + Technology Forbes Article by Kathy Steele Julie Poulos |LinkedIn Kathy Steele | LinkedIn Red Caffeine's "Biz" Tech Stack Leave Us A Review! We Want to Hear From YOU, The Metalworking Nation: • Jim@makingchips.com • Jason@makingchips.com • Ryan@makingchips.com Telephone: (312) 725-0245
Released:
Jul 25, 2017
Format:
Podcast episode
Titles in the series (100)
MC013: From the Shop Floor to the Corner Office with Fernando Ortiz: Roberts Swiss, a 60 year old manufacturer of Precision Swiss Machined Parts. Fernando gives actionable advise to others who are not born into privilege and do not have a lot of resources, but desire to seek advancement starting from the ground floor.... by Making Chips Podcast for Manufacturing Leaders