Joining us on the New Music Business this week is Shav “prettyboyshav” Garg, the CEO and co-founder of Indify. This innovative company connects emerging independent artists with the funding they need to build bigger careers. Visit Indify here: https://www.indify.io.03:05 Welcome04:34 Why “artists are founders" within Indify's investment marketplace07:28 How Indify is different from a record label11:24 The relationship between investors and artists16:50 How Indify discovers artists and investors28:14 What happens after an artist gets funding 33:00 SEB's success with "seaside_demo" and TikTok influencer marketing37:56 How Indify is different from a record label (continued)43:11 The solution for talented artists fighting social media and streaming algorithms49:42 How Indify discovers artists (continued)51:16 Indify's partnership with new artists and the total investors involved55:30 Final questionSubscribe to The New Music Business: https://aristake.com/nmbAri's Take Academy (use code NMB for 10% off): https://aristakeacademy.comWatch more discussions like this: https://bit.ly/3LavMpaConnect with Ari’s Take:Website: https://aristake.comAcademy: https://aristakeacademy.comInstagram: https://www.instagram.com/aristake_TikTok: https://www.tiktok.com/@aris.takeTwitter: https://twitter.com/ArisTakeYouTube: https://www.youtube.com/user/aristake1Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandTwitter: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandConnect with Shav "prettyboyshav" Garg:Indify: https://www.indify.ioInstagram: https://instagram.com/prettyboyshavTwitter: https://twitter.com/prettyboyshavMusic: https://open.spotify.com/artist/1HWOzNVECZuzwhpmQ36RvOEdited and mixed by Maxton HunterMusic by Brassroots DistrictProduced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.