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How Music Gets in Commercials from Music Supervisor/Actor Winslow Bright

How Music Gets in Commercials from Music Supervisor/Actor Winslow Bright

FromThe New Music Business with Ari Herstand


How Music Gets in Commercials from Music Supervisor/Actor Winslow Bright

FromThe New Music Business with Ari Herstand

ratings:
Length:
65 minutes
Released:
Mar 24, 2021
Format:
Podcast episode

Description

Winslow Bright is a music supervisor and music producer at Search Party Music. They primarily put music in commercials. They do really big campaigns like Sephora, Beyond Burger, Calvin Klein (the one that featured Justin Bieber and Lil Nas X), Mini Cooper, and many more. We talk about what that job is all about and how they decide what songs are going to get placed. Winslow shares information on what goes on behind the scenes when a song is placed. She also talks about how cover songs get placed. We also talk about how original music gets composed and scored for commercials, who those people are, and where they come from. Winslow has an interesting background. She's an actress and musician. She's currently working as both. She's in a Shonda Rhimes show called Inventing Anna. She discusses all of the hats she's wearing as a music professional and what it's like. --Quick links:4:45 - What Winslow Bright does at Search Party Music7:27 - When does Search Party Music get involved in a project?10:33 - What does a budget for original music look like?19:30 - Is a 50/50 split between master and publishing common these days? 22:08 - Are most favored nations clauses (MFNs) common? 24:23 - What's the process for placing cover songs? 31:29 - Is an existing cover used? 34:33 - How does Search Party Music approach lesser known artists? What's the process like? 41:22 - How Winslow Bright got into music supervision58:44 - How does Winslow balance and bounce between everything she does? 1:03:52 - What it means to Winslow to make it in the new music business--Connect with Ari’s Take:Website: https://aristake.comAcademy: https://aristakeacademy.comInstagram: https://www.instagram.com/aristake_/TikTok: https://www.tiktok.com/@aris.takeTwitter: https://twitter.com/ArisTakeYouTube: https://www.youtube.com/user/aristake1Facebook: https://www.facebook.com/aristake/Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandTwitter: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstand Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
Released:
Mar 24, 2021
Format:
Podcast episode

Titles in the series (100)

*2021 Webby Award Winner: Best Music Podcast* Ari Herstand is the best-selling author of How to Make It in the New Music Business. Forbes calls him “The poster child of DIY music.” In this show, he deconstructs the brightest minds in the music industry, digging deep to find the tools, tactics, and strategies that listeners can use to run successful careers of their own. Ari offers straight talk with no fluff and doesn’t let his guests off easy. If there is a way, Ari will find it.To learn more follow @aristake_ and @ariherstand Visit aristake.com to join the newsletter. -- Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.