Troy Marshall is the Director of Commercial Industry Relations at the American Angus Association. Throughout his professional career, he has served in a variety of roles within the beef industry, working for breed associations, CattleFax, publishing The Seedstock Digest and helping develop his family's progressive seedstock herd at Marshall Cattle Company.Troy has made a habit of studying industry trends, consumer preferences and market drivers to envision the future of seedstock production.  In this episode, Troy and I discuss the issues of Sustainability,  Seedstock Selection and adding value to Angus-influenced commercial cattle through  Angus Link and the Genetic Merit Scorecard.www.angus.org/AngusLink