Charly Cummings is an auctioneer, cattleman and entrepreneur from Yates Center, Kansas. An LMA World Champion Auctioneer, Charly continues to be a proponent of the auction method of marketing cattle, land and other agricultural products.As we continue our discussion of beef cattle marketing, Charly shares his first-hand perspective of how producers can study trends, consult with marketing experts and formulate a plan to best market their cattle. In addition, he shares his belief that producers need to research the issues, consider various viewpoints, communicate and then develop some unity to address marketing challenges and help sustain our farms and ranches into the future.If you haven't already, listen to Episodes 3 and 8 as we continue this topic of beef cattle marketing. www.superiorlivestock.comVaughn Roth Land Brokers