Dr. Phil Bass is an Associate Professor of Meat Science at the University of Idaho. He applies industry experience to teach, advise students and others involved in the Pacific Northwest meat production and processing community; conducts applied research in meat quality with emphasis in beef.We cover human nutrition, beef cattle genetics, livestock selection, value-based marketing, politics, Economics, Animal ID, Exports, public land use, beef promotional efforts, restaurant wait staff training…and THEN we finally touch on the meat science topics of carcass weight, extra ribs, higher USDA grading standards and, yes…portion size of steaks today, as this episode’s title so aptly implies. Links:MeatsPad Podcast: MeatsPad - Learn about the Meat IndustryIt's Not a Cow book by Phil Bass PhD (thriftbooks.com)pbass@uidaho.edu