What does "sustainability" mean, and why does it matter for the future of the beef industry?
In this episode of Tuned in to the Land, Michael sits down with Dr. Samantha Werth, Executive Director for the U.S. Roundtable for Sustainable Beef and Senior Director of Sustainability for the National Cattlemen's Beef Association, to discuss what sustainability means, how the beef industry is achieving environmental, economic, and social sustainability, and the U.S. Roundtable's work to advance sustainability throughout the the beef value chain.