Hello there, In the dairy sector, understanding consumer trends and sustainability is essential. As preferences shift toward eco-friendly and ethically sourced products, adaptation is imperative. In this episode, Dr. Marissa Hake underscores the importance of aligning consumer demands with sustainable dairy practices to ensure the industry's future in a market that values transparency and eco-consciousness. Dr. Hake advocates for clear communication of dairy's nutritional edge over plant-based alternatives and urges careful consumer engagement with new sustainability technologies."Winning consumer trust in animal welfare and sustainability is paramount for the dairy industry's future."Meet the guest: Dr. Marissa HakeExperience:Current: Senior Director in Fairlife, LLCPast: Staff Veterinarian in Strauss FeedsBackground: M.Sc., Public Health (Michigan State University)DMV., Veterinary Medicine (Michigan State University)B.Sc., Animal Science/Pre-vet (Michigan State University)What you'll learn:(00:00) Highlight(00:59) Introduction(02:38) Consumer choice trends and dairy purchasing decisions(04:07) Importance of animal welfare and sustainability in consumer choices(05:25) Dairy industry's focus on sustainability and emissions(08:45) Volume basis vs. nutritional basis in environmental impact(10:31) Ensuring consumer buy-in for new dairy technologiesThe Dairy Podcast Show Episode is trusted and supported by:* AdisseoAre you ready to unleash the podcasting potential of your company? wisenetix.co/custom-podcast?????? ?? ????? ????????, ??????? ?? ??? ????? ????????.Instagram: The Dairy Podcast Show LinkedIn: The Dairy Podcast Show